AI-first Design Strategy
AI-native design system that agents read to generate on-brand UI, shipped to code (cutting build time from a month to a week).
- +15% conversion on the rebuilt home page
- 4× faster component builds
- 3 months to redesign brand
Over the past 20 years I’ve delivered multi-million enterprise projects, coached, managed and mentored over 100 designers, helping them grow into leaders themselves. I’ve worked across industries, from financial institutions to government agencies, shaping work that’s good for users and good for the business. I’ve been a design leader, a mentor, public speaker and writer, a product designer, an inventor, a consultant, a non-profit founder, a karate black belt and a loving father of three.
I’ve consistently delivered results that matter. At PadSplit, I rebuilt the home page on a new brand for +15% conversion. At OneMain Financial, I led the loan application redesign for a 50% increase in conversion and a 15-point NPS gain. At Fannie Mae, I drove $5–10M+ applications with 3x savings in development costs through an enterprise design system. At the Department of Veterans Affairs, a workflow and form builder saved $18M.
I build with AI, I don’t just talk about it. At PadSplit I built an AI-native design system that AI agents read to generate on-brand UI, shipped straight to code (cutting one build from a month to under a week). I also lead design at Answersfrom.me, an AI-native knowledge platform. Black belt in Figma and design systems (not just karate).
I’ve hired, managed, and coached 100+ designers, many now leading teams of their own. I’m an ADPList Top 100 UX Design Mentor (2026) with 1,000+ pro-bono mentoring minutes. At Fannie Mae I launched a division-wide UX Community of Practice, training 200+ employees to 35% adoption of UX methods.
At PadSplit I led a company rebrand from concept to production in 3 months and grew the design team to six, with one promotion to senior and eight planned by year-end. I drove brand adoption across sales, marketing, CX, and leadership. Earlier I built the enterprise design brand for a 450+ designer org at Capital One.
AI-native design system that agents read to generate on-brand UI, shipped to code (cutting build time from a month to a week).
0 → 1 agentic experience with growth loops and +200% expert retention through strategic design and onboarding.

Loan verification B2B app for risk and compliance.

Rebuilt end to end for postal customers.

Omni-channel, Apple-recognized ecosystem for retail bank spaces.

Design system and talent brand at enterprise scale.
Also check out OneMain Financial’s highly successful acquisitions flow, Fannie Mae applications for commercial lenders and the Department of Veterans Affairs $18M-saving workflow/form builder.
As a leader, I’m happily sharing my experiences with other designers and technologists. I’ve mentored over 100 designers, I speak at design and tech conferences, and I write articles about product design, management, philosophy and ethics.
While I am happy to lead others, I am accustomed to contributing myself: as a strategic consultant, or simply as a fellow designer. To me, being a human experience designer means caring deeply about people and using my skills to make their lives better, help my company grow, and develop our society as the whole.
My brain works in frameworks, journey maps, and complex integrated systems at large scale. I move easily across the zoom levels of a design project: from huge enterprise ecosystems and data streams down to small UI components and design patterns. It all matters to me, and I love how those things fit together in a product or service I’m designing.
I start every design project by clearly defining a problem we’re trying to solve for the people, as well as the business objectives this project is trying to achieve. I’m also thoughtful about the design ethics, and the impact this project might have on the sustainability of our human society as a whole.
I love starting from scratch, and I love working on some big hairy problems. I don’t like to move fast and break things, but I sure love to learn fast. I prototype something quickly (with Figma, AI or just paper) to get collaborative insights and validate the idea as soon as possible, then iterate on the solution.
For five years I ran my own studio: a fully remote team of designers, researchers, and engineers delivering hundreds of projects worldwide, from enterprise apps to brand and marketing sites, on time and on budget. More of it lives on Dribbble and Tumblr.
Thanks for reading! Reach out anytime, I’m always looking for new and exciting opportunities. Email me at [email protected] or send me a message on X or LinkedIn.